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GMX automatically sorts emails into five categories: Favorites, Inbox, Read, Spam, Sent, and Draft. When a user logs in, they are automatically taken to the Inbox folder.


The Inbox folder includes all emails that pass through the GMX spam filter, as well as advertisements. Advertisements are greyed out, and display a logo next to their sender name. Advertisements can be removed from the inbox by clicking on the “X” icon next to the sender name (see “” example above).

In addition:

  • Symbols in the subject line are supported
  • Preview text is not displayed

Since preview text isn’t supported, the sender name and subject line will be crucial for encouraging subscribers to open. Use a recognizable, trustworthy from name, and an optimized subject line.


WEB.DE sorts emails into eight categories: Unread, Favorites, Friends & Acquaintances, Unknown, Trash, Spam, Sent, and Drafts. When a user logs in, they are automatically placed in their Friends & Acquaintances folder.


Emails in this folder include emails from WEB.DE, as well as those in the user’s address book, and senders they frequently interact with.

Like GMX, WEB.DE also supports symbols in the inbox.


WEB.DE has advertisements in the inbox, but rather than showing the advertiser’s icon, they use their own logo to distinguish ads from other messages in the inbox.


In the example above, the advertisement is for Skoda, a car manufacturer. The subject line translates to “WEB.DE presents Skoda.” Similar to GMX, there is a disclaimer at the bottom of each advertisement.

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